MAGWANDA TECHNOLOGY IN AFRICA
Sunday, March 24, 2019
How to Choose Company Technology
- Who is using your existing IT systems, and what are they doing?
- How efficient are your current operations?
- Are there any bottlenecks which cause problems?
- Are staff getting stuck on less important tasks?
- Are you duplicating effort between different departments?
- Are there ways of working faster or tasks that could be automated?
- Is your current technology going out of date or causing compatibility issues?
- Are your business needs or processes likely to change in the near future?
Tuesday, March 19, 2019
5 GENERATION OF CELLULAR
5G is the fifth generation of cellular capability. It's been a long journey since 1G – or analog cellular – was released in the 1980s. 5G promises faster speeds than 4G LTE with little to no latency. 4G latency, or a delay in data transfer, is about 50 milliseconds, which is half the latency of 3G. 5G will drive latency down to around 1 millisecond, according to Huawei.
This advancement is a major step in the development of the internet of things (IoT). It will support and assist an army of interconnected devices, which will include everything from your vehicle to your refrigerator. While there is a lot of hype surrounding 5G, there is no clear-cut formula or standard for 5G yet.
All the major telecommunications companies have said they're working toward developing this technology, but it's very much still in its infancy. [Read related article: How 5G Will Change Your Small Business.]
Social media advertising
On a par with influencer marketing, small businesses will begin to adopt social media advertising in 2019. While influencers are considered social media advertisers, social media advertising encompasses other areas, like pay-per-click marketing. The rise of social media advertising is in step with the personalization of consumers – people want to be served ads of products they want to buy.
"As more businesses start micro, social advertising will continue to grow as a cost-effective and efficient way to target specific audiences," said Matt Rosenberg, communications manager for Wix.com. "The ability to create unique and differentiating content that engages customers through social media channels is paramount in today's growing digital landscape."
This trend is paying dividends. Rosenberg cited one study that said three-quarters of TANZANIANS. consumers purchased a product they saw in a brand's social media post. If you're not already active on social, it's time to start showcasing your brand. [Interested in finding the right social media marketing solution for your small/greater business?.
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